A modern streaming experience designed for millions of users
Tasks
Research and analysis
Workshops
UX design
UI design
Usability tests
Products
Web - player.pl
Mobile apps (iOs, Android)
Smart TV
Game consoles
Player is one of Poland’s leading streaming platforms, offering users access to thousands of on-demand videos.
With over 3 million active users monthly, it has become a key destination for audiences seeking movies, series, live TV, and exclusive content.
The platform’s diverse offerings cater to a wide range of viewers, from entertainment enthusiasts and sports fans to documentary lovers and drama seekers. With Player+, users can also enjoy live television and premium content without interruptions, making Player a comprehensive solution for entertainment needs.
Project scope
The rapid evolution of the VOD market and increasing user expectations posed a significant challenge for Player. The platform needed to cater to a growing number of devices and diverse viewer needs while maintaining a seamless and modern experience.
3digits was tasked with a complete redesign of Player’s interface. Our goal was to create a unified, intuitive user experience across all devices, including desktops, smartphones, Smart TVs, and gaming consoles.
Research and analysis
The first step in the redesign process was a detailed analysis of Player’s existing platform to identify key challenges affecting the user experience:
• Complex Navigation: A complicated menu structure made it difficult for users to find content quickly.
• Inconsistent Interfaces: Variations across devices resulted in a disjointed user experience.
• Outdated Design: The platform’s look and feel didn’t align with modern UI standards, impacting brand perception and competitiveness.
Workshops
We conducted a series of workshops to understand the needs of the TVN team and Player’s users deeply. These workshops fostered open discussions, allowing us to exchange ideas and prioritize key features.
The collaborative process ensured the final product met technical requirements and UX/UI expectations, with regular feedback sessions guiding continuous improvement.
The key to the project’s success was our close collaboration with the Player team. From the very begining, we worked together to create a shared vision for a functional and business-aligned platform.
Wireframes design
Following the analysis and workshops, we began designing wireframes for Player’s new interface. This phase focused on translating the shared vision developed with the TVN team into practical UX/UI solutions that addressed both user needs and business objectives.
Insights from the workshops significantly shaped the wireframe design:
• Simplified Navigation: Both users and the TVN team agreed the previous structure was too complex. We introduced a streamlined navigation system using intuitive icons and a cohesive content hierarchy, making the platform easier to use on any device.
• Enhanced Premium Content Visibility: To encourage engagement with premium content, such as paid programs, movies, and series, we designed larger, more visually striking tiles for these offerings.
• Content Personalization: Recognizing the importance of tailoring the experience, we created dynamic homepage sections that adjusted based on user preferences, viewing history, and algorithmic recommendations.
• Consistency Across Platforms: The need for a unified user experience was addressed by developing a flexible grid system that adapted seamlessly across desktops, smartphones, tablets, and Smart TVs, ensuring a cohesive and user-friendly experience on all devices.
Visual design
Following wireframe approval, we transitioned to graphic design. Our goal was to create a modern and visually appealing platform while maintaining consistency with the established principles of intuitiveness and functionality.
Key visual design elements included:
• Modern Minimalism: A sleek, contemporary aesthetic.
• Contrast and Readability: Ensuring clarity across all devices.
• Visual Consistency: A unified look and feel across platforms.
• Modularity and Flexibility: Adaptable components for future updates.
Outcome
The collaboration with Player resulted in a complete redesign of the platform, offering a modern, intuitive, and consistent interface accessible across various devices. From problem analysis and client workshops to wireframing and graphic design, our goal was to deliver an enhanced user experience and improved content accessibility.
